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Measurecamp Sydney 2022

We are an Australian Digital Marketing Agency based in Melbourne. This is a blog post on what we have been up to recently.


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Measurecamp Sydney 2022

The fifth?? Ive lost count... Measurecamp Sydney event occured on October 22nd 2022. Tribalism was there to join in the fun at the first Measurecamp in Australia since October 2019 in Sydney. There was a huge turnout of roughly 180 attendees - making this the biggest ever in the Southern Hemisphere. Everyone was clearly pumped to get their analytics on.

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Robert (Top) Speaking on Streamlit Apps and Scott (bottom) speaking on Cybersecurity

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The Tribalism team at Google HQ for Measurecamp Sydney 2022

The major topics at the conference were

  1. AI & Automation
  2. Cybersecurity (ok there was only one talk on this (by us!) but there should have been more and this was definitely a main topic of converstaion on the sidelines!)
  3. Attribution... yep its back again!
  4. AB Testing

Links to our talks:

1)

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Build a Web Application in a few minutes on Streamlit

From our side Robert presented on Build a Web Application in a few minutes on Streamlit. This was one for the hardcore data nerds and showcased building your own GA graphs but with hardcore statistical functions around them. Really cool.

2)

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Hack City - Should we be Worried? Should we be doing more?

Scott presented on Hack City - Should we be Worried? Should we be doing more?. This was a rushed presentation done the night before (so expect spelling mistakes and the works;-)) focusing on the bleeding edge latest news including a panel from DEFCON30 featuring the Asutralian and UK governement cyper security representatives. *This is an important area!*

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Scott Sunderland

We're in a pandemic... a pandemic of busy-ness! As a society we appreciate quality work