I spoke a Web Analytics Wednesday – Melbourne on 2018-03-22… it was a bit of a last minute thing but I think theres some interesting ideas there.

The talk was inspired by a recent Twitter conversation between Grant Kemp and Phil Pearce

“Soon you won’t hire an analyst based on their skills but rather on their bots they’ve trained up”

Extending on from my Measurecamp talk – where I essentially dissed AI.. I’m back on the bandwagon! Well I never really left… Im a mega fan of AI/ML and automation in general! But before jumping in feet first into building AI models (they can be a massive undertaking!) I think its important to clarify at the start – what AI can and can’t do – and what the results of your AI model building will require: A dedicated analyst to use, interpret and maintain said system! 🙂

Slides here: