13 Feb 2020 ADMIN NEWSMEASURECAMP

Amongst clients, friends and colleagues in the digital marketing and analytics industry there seems to be an unending stream of hype surrounding the ability to traget people with “Right time, Right place” (RTRP) advertising - especially on their mobile devices..

 

This talk reviews the tools available to see how effective RTRP advertising is and concludes that it is indeed very effective - but is still a somewhat distant 2nd in importance to getting your messaging right in the first place.