LATEST NEWS

International Day Of The World's Indigenous Peoples (Australia) - August 9th 2020

INTERNATIONAL DAY OF THE WORLD'S INDIGENOUS PEOPLES AUSTRALIA - AUGUST 9TH 2020

August 9th marks the annual International day of the World's Indigenous People. In this time of Global pandemic, more than ever indigenous peoples of the...

08 Aug 2020 ADMIN NEWS

Potential Covid-19 Hotspots In VIC And NSW - Using Search Data

POTENTIAL COVID-19 HOTSPOTS IN VIC AND NSW - USING SEARCH DATA

This post was inspired by Patrick Berlinquette in his medium post: https://onezero.medium.com/google-searches-reveal-covid-19-hot-spots-before-governments-do-b689b3008ac1. Thanks also to Michell Kiss - who posted the above link...

15 Jul 2020 ADMIN NEWS

Data Discrepancies in Google Analytics and Data Studio Extract

Data Discrepancies in Google Analytics and Data Studio Extract - This is a problem!

COMMENT: June 18 2020. The technical reason for the problems described in this blog can be explained by the following:
...

17 Jun 2020 ADMIN NEWS

Guide To Google Maps in Data Studio (May 2020)

Google Maps in Data Studio - Finally!

This tweet says it all.


Right time, Right Place? - Measurecamp Melb 2020 Talk

Amongst clients, friends and colleagues in the digital marketing and analytics industry there seems to be an unending stream of hype surrounding the ability to traget people with “Right time, Right place” (RTRP) advertising - especially on their mobile devices..

...

13 Feb 2020 ADMIN NEWS | MEASURECAMP

New Strategic Partnership: Tribalism & FlexisourceIT

Tribalism would like to announce we have formed a strategic partnership with FlexisourceIT, an Australian/Philippines company with offices in Melbourne and Manilla. CEO Richard Gross, based in Melbourne, has a vast array of experience and contacts across the...

13 Feb 2020 ADMIN NEWS

Auckland Measurecamp 2019 Talk: The Fake Reviews Economy

My talk from Auckland Measurecamp June 2019 and WAW Melbourne June 2019.

It looks at how the internet is awash with fake reviews, the shady economy it has spawned and ways we might mitigate against them.

This has become a...

17 Jun 2019 ADMIN UNCATEGORIZED

Upcoming SEO Talk At The Icc In June

Upcoming SEO Talk at Naturally Good Conference

Hello internet! Scott Sunderland will be speaking at the Naturally Good conference, held at the International Convention Centre (ICC), Darling Harbour in Sydney on Sunday 3rd of June, 2019 at...

24 May 2019 ADMIN UNCATEGORIZED

WAW Talk Nov 2018 – Emoji / Machine Learning App on GCP

Talk I gave at Web Analytics Wednesday Melbounre on 2018-11-21, going over my side project: using machine learning to determine users’ most frequently used emojis and assess their emotions.

This is a really technical in-depth look at 3 major components...

22 Nov 2018 ADMIN UNCATEGORIZED

Analysts And Their AI Friends

I spoke a Web Analytics Wednesday – Melbourne on 2018-03-22… it was a bit of a last minute thing but I think theres some interesting ideas there.

The talk was inspired by a recent Twitter conversation between Grant Kemp and...

22 Mar 2018 ADMIN UNCATEGORIZED

Learning that humans are better than machines – Measurecamp Melbourne 2018 Talk

Measurecamp Melbourne 2018 was held on Feb 24th 2018.

My talk focused on the fallibility of machines and artificial intelligence. In my opinion, everyone is in a rush to develop an “intelligent model” to solve their business problems – without...

25 Feb 2018 ADMIN MACHINE LEARNING | NEWS

Doing The GAIQ Exam Live (in less than 30mins) at Measurecamp Sydney 2017

I held this off for a while… but with Measurecamp Melbourne imminent tomorrow – heres a look back at last November in Sydney when we did the GAIQ live on stage…

————————————————————

No study, using a crappy on stage computer,...

23 Feb 2018 ADMIN UNCATEGORIZED

I Completed Data Engineering on Google Cloud Platform Specialization (Coursera) – Review

Recently I completed the Data Engineering on Google Cloud Platform Specialization (link here) through Coursera, here is my review.

Summary Review:

it’s good, reasonably advanced, has plenty of code examples and I recommend it for anyone working on...

20 Nov 2017 SCOTT SUNDERLAND MACHINE LEARNING | NEWS

Measurecamp Sydney 2017

For those who don’t know, Measurecamp is basically a “Choose your own Adventure” with the added bonus that you are also an active participant. Here is a run down of my day, as a sponsor, an organiser, but most...

07 Nov 2017 ADMIN ANALYTICS | CONFERENCES | MACHINE LEARNING | MEASURECAMP | NEWS

Measurecamp 2016 - Attribution and Military Tactics in Digital Marketing

Here is Scott's presentation from Measurecamp Sydney 2016. The talk introduces some of the mathematics behind attribution and in particular the "random" factors that cannot be accounted for under any model. These factos could be anything - frokm word of...

21 Oct 2016 ADMIN NEWS | MEASURECAMP | ANALYTICS | CONFERENCES