August 9th marks the annual International day of the World's Indigenous People. In this time of Global pandemic, more than ever indigenous peoples of the...
This post was inspired by Patrick Berlinquette in his medium post: https://onezero.medium.com/google-searches-reveal-covid-19-hot-spots-before-governments-do-b689b3008ac1. Thanks also to Michell Kiss - who posted the above link...
This tweet says it all.
New in Data Studio: Add @googlemaps to your reports and let viewers see your data in a whole new...
04 May 2020 ADMIN NEWS
Amongst clients, friends and colleagues in the digital marketing and analytics industry there seems to be an unending stream of hype surrounding the ability to traget people with “Right time, Right place” (RTRP) advertising - especially on their mobile devices..
...Tribalism would like to announce we have formed a strategic partnership with FlexisourceIT, an Australian/Philippines company with offices in Melbourne and Manilla. CEO Richard Gross, based in Melbourne, has a vast array of experience and contacts across the...
My talk from Auckland Measurecamp June 2019 and WAW Melbourne June 2019.
It looks at how the internet is awash with fake reviews, the shady economy it has spawned and ways we might mitigate against them.
This has become a...
Hello internet! Scott Sunderland will be speaking at the Naturally Good conference, held at the International Convention Centre (ICC), Darling Harbour in Sydney on Sunday 3rd of June, 2019 at...
Talk I gave at Web Analytics Wednesday Melbounre on 2018-11-21, going over my side project: using machine learning to determine users’ most frequently used emojis and assess their emotions.
This is a really technical in-depth look at 3 major components...
Measurecamp Melbourne 2018 was held on Feb 24th 2018.
My talk focused on the fallibility of machines and artificial intelligence. In my opinion, everyone is in a rush to develop an “intelligent model” to solve their business problems – without...
I held this off for a while… but with Measurecamp Melbourne imminent tomorrow – heres a look back at last November in Sydney when we did the GAIQ live on stage…
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No study, using a crappy on stage computer,...
Recently I completed the Data Engineering on Google Cloud Platform Specialization (link here) through Coursera, here is my review.
it’s good, reasonably advanced, has plenty of code examples and I recommend it for anyone working on...
For those who don’t know, Measurecamp is basically a “Choose your own Adventure” with the added bonus that you are also an active participant. Here is a run down of my day, as a sponsor, an organiser, but most...
Here is Scott's presentation from Measurecamp Sydney 2016. The talk introduces some of the mathematics behind attribution and in particular the "random" factors that cannot be accounted for under any model. These factos could be anything - frokm word of...
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