My talk from Auckland Measurecamp June 2019 and WAW Melbourne June 2019.
It looks at how the internet is awash with fake reviews, the shady economy it has spawned and ways we might mitigate against them.
This has become a massive issue across all types of platfomrs where reviews are used or an important componenet.
Even sites with so called “verified” reviews are rife with fake reviews. Examples include booking.com: where hotel owners “pay people” to “stay” at there hotel and then write a nice review; or amazon.com where vendors are buying real addreses and shipping products to them - solely for the purpose of being able to write a fake review for said product…