About
Web Analytics Glossary
Content & User Interaction
Landing Page
Exit Page
Average Session Duration
Average Time on Page
Exit Rate
Path Analysis
Funnel Analysis
Event
User Flow
Content Grouping
Search & Keywords
Search Query
Keyword
Long-Tail Keyword
SERP (Search Engine Results Page)
CTR (Click-Through Rate)
CPC (Cost Per Click)
Quality Score
Testing & Optimization
A/B Testing
Multivariate Testing
Split URL Testing
Benchmarking
Mobile Optimization
Responsive Design
Real-Time Analytics
Fundamental Concepts & Metrics
Web Analytics
Hit
Pageview
Session/Visit
Unique Visitors
Bounce Rate
Conversion Rate
Goal
Engagement
KPI (Key Performance Indicator)
ROI (Return on Investment)
ROAS (Return on Ad Spend)
Attribution & Conversion Path
Attribution
First-Click Attribution
Last-Click Attribution
Multichannel Funnel
Assisted Conversions
Direct Conversion Value
Conversion Funnel
Goal Flow
Time Lag
Advertising Metrics
Impressions
Ad Impression
Ad Click
Ad Position
CPM (Cost Per Thousand Impressions)
Remarketing
Affiliate Marketing
E-commerce Metrics
E-commerce Tracking
Average Order Value (AOV)
Revenue per Visit (RPV)
Cart Abandonment Rate
Lifetime Value (LTV)
Traffic Sources & Channels
Referrer
Direct Traffic
Organic Traffic
Paid Traffic
Traffic Source
Campaign
Channel
Source
Users & Segmentation
Segmentation
User
New User
Returning User
Cohort Analysis
Retention
Churn
Frequency
Recency
Segment
Advanced Features & Tools
Cookies
Tag
Tag Management System
Javascript
API (Application Programming Interface)
UTM Parameters
Bots
Bot Filtering
Dashboard
Filter
Alerts
Custom Report
Content & User Interaction
Landing Page
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Let’s talk about what an analytical digital experience agency like Tribalism could do for your company!
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Lvl 1, 25 King Street
3000, Melbourne, VIC
Australia
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+61 1300 151 387
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