'KPI (Key Performance Indicator)' in web analytics is a measurable value that reflects progress towards key business objectives, crucial for evaluating success and guiding decision-making.

KPIs vary by industry and goals, providing insights into marketing, sales, and overall business performance. They guide strategy optimization and resource allocation.

Effective KPIs are well-defined, quantifiable, and aligned with strategic objectives, enabling businesses to adapt and respond to market trends and customer needs.

Regular review and adaptation of KPIs ensure ongoing relevance and effectiveness, vital for continuous improvement in the digital landscape.