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Direct Conversion Value

Definition

'Direct Conversion Value' quantifies the financial impact of conversions attributed to specific marketing channels, informing ROI analysis.

This metric aids in evaluating the direct economic effectiveness of marketing efforts, guiding strategic investment decisions.



Categories
Analytics
Data Science & Visualization
Digital Marketing
Web Development
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Related Definitions

  • Attribution
  • First-Click Attribution
  • Last-Click Attribution
Analytics Agency>Web Analytics>Attribution & Conversion Path>Direct Conversion Value
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