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Multichannel Funnel

Definition

'Multichannel Funnels' analyze customer interactions across different marketing channels to understand their collective impact on conversions.

This approach reveals the synergy between channels, guiding integrated marketing strategies for higher conversion effectiveness.



Categories
Analytics
Data Science & Visualization
Digital Marketing
Web Development
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Related Definitions

  • Attribution
  • First-Click Attribution
  • Last-Click Attribution
..

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