Custom Report


A 'Custom Report' in web analytics is a report tailored to focus on specific metrics or data points according to the user’s requirements. Unlike standard reports, custom reports allow users to combine and present data in ways that align with their unique goals and interests.

Creating custom reports is beneficial for drilling down into specific areas of interest, providing insights that standard reports might not cover. They are valuable tools for specialized analysis, helping businesses and marketers to make informed decisions based on their specific data needs.

Custom reports often offer flexibility in data visualization, allowing users to choose the most suitable charts, graphs, or tables for presenting insights. This customization empowers users to extract actionable information and draw meaningful conclusions from their web analytics data.

Data Science & Visualization
Digital Marketing
Web Development
Go to rest of Glossary

Related Definitions

  • Cookies
  • Tag
  • Tag Management System

Get in Touch

Let’s talk about what an analytical digital experience agency like Tribalism could do for your company!

Find us at the office

Lvl 1, 25 King Street
3000, Melbourne, VIC

Give us a ring

Tribalism Team
+61 1300 151 387
Mon - Fri, 9:00-17:00

Contact Us