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Path Analysis

Definition

'Path Analysis' explores user navigation sequences within a website, identifying popular routes and potential navigational challenges.

Insights from path analysis guide site architecture optimization, enhancing the user journey towards desired outcomes like conversions.



Categories
Analytics
Data Science & Visualization
Digital Marketing
Web Development
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Related Definitions

  • Landing Page
  • Exit Page
  • Average Session Duration
Analytics Agency>Web Analytics>Content & User Interaction>Path Analysis
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