Tag Management System


'Tag Management System' (TMS) is a tool for managing e-marketing tags used in integrating third-party software into digital platforms. These tags are crucial for tracking, analytics, and functionalities like live chat and advertising.

A TMS streamlines the implementation of digital marketing technology, enabling marketers to handle tags independently, improve website speed, ensure privacy compliance, and derive unified insights from diverse data sources.

Data Science & Visualization
Digital Marketing
Web Development
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Related Definitions

  • Git
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