'User Experience (UX)' in the realm of web development pertains to the comprehensive experience of an individual interacting with a product like a website or computer application, particularly focusing on the ease and pleasure of use. UX covers all facets of the end-user's engagement with the company, including its services and products.

The fundamental aim of UX design in web and app interfaces is to foster positive experiences that foster user loyalty to the product or brand. An impactful user experience enables the definition of customer pathways on your website that are optimally aligned with business success.