Understand your data, reach your customers, even during a pandemic

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Welcome!

Welcome! Tribalism is a digital marketing & data agency set up in 2016. Our background is in mathematics. Our specialty is analytics strategy. We run multiple SEO, Paid Search, Display and Social campaigns for clients across Australasia.

You may have heard data being described as the "new oil" over the years.

Hmmmm.

Oil would be a lot less valuable if you didn't have machines that were powered off it. Data is indeed a "useful" resource, but without Analysts interpreting and developing systems to utilise that data - it too is not very useful.

Analysts are way more crucial for data than engineers for oil. The analyst is the "machine". It can also build other "machines".

Digital marketing has a mixed reputation. We are the first to acknowledge this. The promise of reaching more people than ever before is unfortunately juxtaposed against a variety of issues such as privacy and the manipulation of views.

But it really shouldn't. Ideas don't survive in a vacuum. Neither do businesses. They need a network, a way to get your message heard - by the right people.

We will advise you on the best way to get your message heard. We'll help you implement and track the success of your campaigns. And above all we will do so ethically and independently.

Thanks for stopping by!

- the Tribalism Team

Check out our latest growth hacking episodes!!!

Or for more info on our new growth hacking product visit here

Google Trend of the Month (September 2020)



Google Trends (hit refresh): Attribution never goes away and its rebounding strongly after early COVID, GTM is like nothing ever happened..

Check out our new Data Visualization and Data Studio Pages



Featuring free downloadable templates, creative solutions from previous clients and general awesomeness - get a feel for how we work here at Tribalism and whay data and data visualization is so important to us!

What our clients are saying

Tribalism have been great to work with so far and were very flexible and understanding when helping us work through the complexities of reporting over 200 different websites. Implementing roll-up reporting was a great win to give us an overview of all stores in one report. We also found Scott’s approach to training really great – with the right balance of techspeak and helping the team to understand in none-technical terms.

Rose Treacy, Ecommerce Director,
Universal Music Australia


Tribalism was called in for a urgent piece of work to have a deep dive to asses the analytics and tagging, recommend work required and then implement improvements for in app analytics with Firebase and Google Analytics for web based reporting. The team at Tribalism, then went over an above to provide us with tools to generate consistent reporting and conducted training to ensure we gained the most value from the work done. The work completed for Prezzee has not only improved the analytics and tagging functions, but also had a positive impact of user experience as well as improvements to Prezzee’s back end processes.

Renee Gangemi, Director,
The Marketing Equation / Prezzee

Latest posts

The Fake Reviews Economy

The Fake Reviews Economy   01 Oct 2020

"Fake reviews have been unleashed on the internet like the white hand uruk hai from Isenguard. Slowly festering, unseen underground - this economy is now hard to stop.."

International Day Of The World's Indigenous Peoples (Australia) - August 9th 2020

International Day Of The World's Indigenous Peoples (Australia) - August 9th 2020   08 Aug 2020

August 9th marks the annual International day of the World's Indigenous People. In this time of Global pandemic, more than ever indigenous peoples of the world need particular consideration, especially given they can be more susceptible to novel illnesses such as Covid-19.

Potential Covid-19 Hotspots In VIC And NSW - Using Search Data

Potential Covid-19 Hotspots In VIC And NSW - Using Search Data   15 Jul 2020

"This post was inspired by Patrick Berlinquette in his medium post: https://onezero.medium.com/google-searches-reveal-covid-19-hot-spots-before-governments-do-b689b3008ac1. Thanks also to Michell Kiss - who posted the above link on measureslack and hence was how we first found out about it! 😀 In the article Patrick described how he had been buying search terms related to...

Data Discrepancies in Google Analytics and Data Studio Extract

Data Discrepancies in Google Analytics and Data Studio Extract   17 Jun 2020

"The various Google stack connectors in Data Studio such as Google Analytics and Search Console act as interfaces to the said underlying system. Hence they can be expected to return the same figures as that system. Those systems perform their own agggregation, cleaning, grouping etc etc before returning results."

Guide To Google Maps in Data Studio (May 2020)

Guide To Google Maps in Data Studio (May 2020)   04 May 2020

"Data Studio, data studio, data studio… such a great tool - but always missing that last little bit. There's been lots of great visualizations made with data studio but when you've wanted to push it just that little bit further - you've been presented with the limitations of a “free”...

Right time, Right Place? - Measurecamp Melb 2020 Talk

Right time, Right Place? - Measurecamp Melb 2020 Talk   13 Feb 2020

"Amongst clients, friends and colleagues in the digital marketing and analytics industry there seems to be an unending stream of hype surrounding the ability to traget people with "Right time, Right place" (RTRP) advertising - especially on their mobile devices.."

New Strategic Partnership: Tribalism & FlexisourceIT

New Strategic Partnership: Tribalism & FlexisourceIT   13 Feb 2020

"Tribalism would like to announce we have formed a strategic partnership with FlexisourceIT, an Australian/Philippines company with offices in Melbourne and Manilla. CEO Richard Gross, based in Melbourne, has a vast array of experience and contacts across the Australian IT scene and is a great guy to work with."

Auckland Measurecamp 2019 Talk: The Fake Reviews Economy

Auckland Measurecamp 2019 Talk: The Fake Reviews Economy   17 Jun 2019

"My talk from Auckland Measurecamp June 2019 and WAW Melbourne June 2019. It looks at how the internet is awash with fake reviews, the shady economy it has spawned and ways we might mitigate against them."

Upcoming SEO Talk At The Icc In June

Upcoming SEO Talk At The Icc In June   24 May 2019

"Hello internet! Scott Sunderland will be speaking at the Naturally Good conference, held at the International Convention Centre (ICC), Darling Harbour in Sydney on Sunday 3rd of June, 2019 at 13:30pm-14:00pm."

WAW Talk Nov 2018 – Emoji / Machine Learning App on GCP

WAW Talk Nov 2018 – Emoji / Machine Learning App on GCP   22 Nov 2018

"Talk I gave at Web Analytics Wednesday Melbounre on 2018-11-21, going over my side project: using machine learning to determine users’ most frequently used emojis and assess their emotions. "

Analysts And Their AI Friends

Analysts And Their AI Friends   22 Mar 2018

"I spoke a Web Analytics Wednesday – Melbourne on 2018-03-22… it was a bit of a last minute thing but I think theres some interesting ideas there. The talk was inspired by a recent Twitter conversation between Grant Kemp and Phil Pearce"

Learning that humans are better than machines – Measurecamp Melbourne 2018 Talk

Learning that humans are better than machines – Measurecamp Melbourne 2018 Talk   25 Feb 2018

"Measurecamp Melbourne 2018 was held on Feb 24th 2018. My talk focused on the fallibility of machines and artificial intelligence. In my opinion, everyone is in a rush to develop an “intelligent model” to solve their business problems – without recognising such models are highly dependent on a number of...

Doing The GAIQ Exam Live (in less than 30mins) at Measurecamp Sydney 2017

Doing The GAIQ Exam Live (in less than 30mins) at Measurecamp Sydney 2017   23 Feb 2018

"I held this off for a while… but with Measurecamp Melbourne imminent tomorrow – heres a look back at last November in Sydney when we did the GAIQ live on stage…"

I Completed Data Engineering on Google Cloud Platform Specialization (Coursera) – Review

I Completed Data Engineering on Google Cloud Platform Specialization (Coursera) – Review   20 Nov 2017

"Recently I completed the Data Engineering on Google Cloud Platform Specialization (link here) through Coursera, here is my review."

Measurecamp Sydney 2017

Measurecamp Sydney 2017   07 Nov 2017

"For those who don’t know, Measurecamp is basically a “Choose your own Adventure” with the added bonus that you are also an active participant. Here is a run down of my day, as a sponsor, an organiser, but most importantly a fan. Everyones is different, so this is just what...

Measurecamp 2016 - Attribution and Military Tactics in Digital Marketing

Measurecamp 2016 - Attribution and Military Tactics in Digital Marketing   21 Oct 2016

"Here is Scott's presentation from Measurecamp Sydney 2016. The talk introduces some of the mathematics behind attribution and in particular the "random" factors that cannot be accounted for under any model. These factos could be anything - frokm word of mouth, the weather, or whether said user was having a...

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