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Welcome to Tribalism!

こんにちは...

Welcome to Tribalism!

Analytics + Digital Marketing + Web Design


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What we do

We are a service company specialising in analytics, web design and digital marketing. We offer implementation and training services across all of these and related areas. Our website specialties include Next.js/React, Wordpress, Webflow, Shopify and Squarespace - but we've worked with numerous platforms from Magento to Drupal and .NET.

Analytics-wise we've got everything covered from GTM, BigQuery, AWS and other platforms like Snowplow.

We can help if you need someone:
  • to analyse and report back how your website or systems are performing
  • develop reports/tools/dashboards to assist your business processes
  • build a new website - especially in the aforementioned technologies
  • create and run digital marketing campaigns



See Our Services

Some of our case studies 📚

Could this be useful to you?

(Check out how people were using the Tribalism website - Data FY 2023)

The below shows page -> next page -> etc. user journeys captured in Google Analytics 4. We then pipe this data to BigQuery and then on to D3/Observable. D3/Observable is a javascript framework for building advanced visualisations. Such as the below.

The visualisation below is a sunburst plot. It is used for showing hierarchical relationships. In this case below it has been modified so that top level hierarchies can be repeated on subsequent stages of the diagram. So - in the case below the inner ring shows the first page visited, the second ring shoes the 2nd etc. Play around with the filters below to see how the graph changes by user Medium or user device.

The data is for the full year 2023. Hover over the graph to see breadcrumb counts of each stage. Then play around with the filters below to see how the graph changes by user Medium or user device.





Some other companies we work with

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Latest Blogposts

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Google Analytics

GA4 - Google Analytics (UA) Deprecation Date

GA4 is better than Universal analytics... at measuring website/app performance. The event based model is seriously cool and having 50 data slots per event (instead of the current 3) is awesome! The new tools like explorer are really neat. Read More

by Scott Sunderland , 17-March-2022

Google Tag Manager

Track URL Fragments With Google Tag Manager (January 2022)

When your webpage dynamically changes URL as visitor scrolls though the page content, you should not use Scroll Depth tracker to see Visitor engagement, but instead you can track URL fragments. Read this article for more information. Read More

by Robert Dzudzar , 6-January-2022

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SOCIAL MEDIA

Has Your LinkedIn Campaign Been Rejected? (June 2021)

Here at Tribalism one of our many talents is campaign management and media creation. We have worked with multiple clients from different industries, and have worked on many different types of campaigns and have come to notice an interesting pattern that we will be discussing in the following blog article - as we believe there isn't enough information about this topic on the net currently… Read More

by Victoria Prodromidis , 29-Jun-2021

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Get in Touch

Let’s talk about what an analytical digital experience agency like Tribalism could do for your company!

Find us at the office

Lvl 1, 25 King Street
3000, Melbourne, VIC
Australia

Give us a ring

Tribalism Team
+61 1300 151 387
Mon - Fri, 9:00-17:00

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