World-class education, affordable healthcare, reliable infrastructure and plenty of business opportunities are a few of the reasons Melbourne has been repeatedly ranked as one of the most livable cities in the world. Melbourne is the perfect place for all types of businesses. With innovative companies all around you need to stay one step ahead of the competition. Search Engine Optimization (SEO) is one of the ways to give your company that competitive edge.
Of course SEO Services offered by different SEO companies in Melbourne that produce different standards of work that in most cases would help your SEO. However, there’s a secret that may not be so obvious. Google’s search algorithm is unknown ! It is a tightly held secret that only a small portion of people within Google know, and even within that group only a few can explain it ! They say it has got so complex (run by machine learning algorithms) that it’s too hard to explain, for more see here: https://www.youtube.com/watch?v=jwgnwtQcSWQ.
The fact of the matter is that SEO is the process of aligning your website content to that of a very sophisticated robot. Probably the most sophisticated robot in the world (with data centres everywhere). But a robot nonetheless. It can be unbelievably smart at closed world problems like game of chess, but unbelievably dumb when asking questions it hasn’t been preprogramed to understand. i.e. obvious stuff that a human would know. See our talk here for more on this:
So, what does this all mean when you are looking for an SEO agency offering SEO services for you?
Some have described SEO as “everything”. That's actually close to accurate - but overestimates the abilities of the search algorithm. It is not a god. Its not even a person. And in many respects it is very unintelligent indeed.
That's why you see so many terrible “gamey” search results. Google et al do their best (and it really is quite remarkable), but their algorithm will never be as smart as actual people.
Google is an algorithm. It takes into account all of its inputs and then tries to rank pages accordingly.
The most important of these are:
We are influenced by Rand Fishkin's approach to SEO and have combined this with our own experience with clients and our machine learning/data smarts to come up with the TRIBALISM PTY LTD way.
Our methods boil down to:
We see SEO as a great relationship, from the very first chat to a happily ever after. Here's how it works:
SEO is a service, like plumbing or website design or other services. It comes down to hours, effort and experience. Because every job for a service provider is different - costs need to be different.
With SEO you can have copywriting, technical analysis and improvements to site code/layout, machine learning to assess where you can improve, media design and creation and more.
To help you assess costs we can provide some rough examples: A) If you need one page improved for SEO this can be as low as $1K - although this will be bare bones. B) if you are a large enterprise website with 100s or thousands of pages - you will need a retainer of $10K per month minimum. All other projects reside somewhere in between these two examples
Smaller businesses generally have smaller websites - hence less SEO work required! We are sensitive to smaller businesses' needs and have worked with many.
But despite having smaller sites - there is still a lot of work involved. SEO is not a "simple fix". You don't change a few keywords and BAM! rank number 1. (Yes this can happen but only for very niche/rare keywords).
You need to look at SEO like a web developer or web marketing cost. The "bare minimum" is not going to be very impressive for you or customers. If you want to barely move the needle, yes $1K or $2K can have a reasonable effect. But we'd recommend you think more like a $5K to $10K investment. Compare this to the cost of hiring full time staff to achieve the same results... you'd have to train them, pay them, hire them and hope they can do the job. Think about our costs and the expertise we guarantee.
In short, yes. And if another SEO company tells you no - we'd advise to look elsewhere for your SEO service provider. The reason your site is not ranking - is because of problems on your current site. Now these might be very minor - especially where content is concerned. Maybe you just need to rearrange a few things and add a few keywords.
Often they can be relatively major though... Does your website look good? Is it usable? Can people find what they want? Is it mobile friendly? (Over half of all website traffic is mobile now... if your website is not mobile friendly Google penalises it in search results!).
It's likely we will recommend design changes to improve SEO. Don't be alarmed - we try to work within the parameters of your current site - but site design is important for SEO 😀
For non competitive, niche terms it can take as little as one week. For competitive terms it will take 6 months.
Don't dismiss those niche terms. Often they are niche only because someone hasn't written about them yet. They can have high search volumes - so are a good place to start on your SEO journey.
Google's search algorithm changes all the time, every day. The changes can be minor or major and often the SEO community and the world at large only receives minimal detail on what these changes actually are. What we can say (because Google have said this themselves) - is that they constantly monitor search results, find errors and try to improve them.
Previously "mobile first" changes were implemented (yes you need your website to be mobile friendly now in order to rank), sites with lots of spammy links were targeted and the ways in which google understands human language has advanced. In truth it is a long way off in many areas - and can be exploited. We don't advocate exploiting the algorithm per se, with black hat tactics. But we do advocate using our smarts to give the algorithm what it wants.
A completely new website will have no or limited links to begin with. Links from other websites to your website allow Google to keep a record of these "votes of confidence" in your site. That said - links are only a small portion of the search algorithm now. Yes you need them - but you don't need 10,000 links from shady websites in shady places around the world.
2 or 3 links is enough initially to give some confidence in your site. The rest is down to content, design and useability. We got a new site ranking in niche areas in less than 1 month. For more competitive areas it will take new websites 6-12 months to rank.
Good question. We do! For terms you may not realise but are driving good traffic for us. These are called long tail keyword terms. These terms have less competition and we can drive pages focusing on these terms straight to the top of the SERPs using our methods. However we don't advocate focusing only on long tail keyword terms. We advocate going for the major prize as well. The highly searched, high value so called money terms. You know what we are talking about. Along with these terms of course comes incumbency and competition.
Google rewards sites that have simply existed the longest because they have built up a large link profile - establishing their authority or trustworthiness. Terms with high competition are going to have more high quality pages that answer the users query - so it will be harder for you to stand out. Let Scott explain this more below:
Search results are only reflective of what Google has now - and what data it has been collecting for the past 6 months in particular. Something that looks insurmountable at #1 is definitely surmountable. You just need to satisfy the algorithms requirements better than the current #1 page. It's not easy, but it's not that hard either... 😀
“The simple fact is: incumbent businesses, who have been established for a long time or those with big budgets and lots of resources have a headstart in SEO - but its not insurmountable and they will be beaten. It just takes time for the google algorithm to catch up (gather field data). If you've done everything right, which isn't easy because its a lot of work, it takes 6 months for the most competitive terms... for less competitive terms it can take as little as 1 week”Scott Sunderland, Founder/Lead Consultant, TRIBALISM
Unlike many of our competitors - the majority of our tools are designed IN-HOUSE. Many 3rd party SEO tools are hype and/or living in the past. The time taken to design many of these tools has left them point in time to a few years ago - and Google has moved on since then.
Despite this some are still useful - especially the data aggregators. We're taking aHrefs, Moz, Majestic etc. The problem even with these tools though is they are just an "estimate" of what is really going on. They scrape google search results and try to present what is really going on based on these scrapes. Yes they are useful - but you need to take this data with a pinch of salt.
They are very similar. They're practically the same thing - except one is paid and the other is free. In both cases you are attempting to get your search results/paid ad to appear for a certain search query.
With PPC - you pay for every time someone clicks on your ad when it appears. Your ads will appear above or below the search results. It depends on competition for that keyword if your ad appears first. Ads are ranked... just like search results! If your ad is relevant to the keyword searched and your corresponding website also answers the users query - you will likely have the top performing ad. The other factor is how much you are willing to spend. If you are willing to spend a lot more than everyone else - you will also rank a lot higher!
SEO relates to just the "organic" search results. The non-ads. It can be anything in the results: maps, featured snippets, faqs etc - all our part of search. (Indeed you can pay for map ads too!).
SEO and PPC are very closely related. In fact we'd recommend you don't go with an SEO provider who doesn't understand this connection deeply. PPC has a benefit over SEO in terms of the data Google provides to PPC campaigns. If you want true data on how often a keyword is searched for - you will need to go to Google Ads (PPC) to find this out.
Yes, we copywrite in-house. We also have a small stable of copywriters we reach out to. And finally we also have a partnership with another company called FlexisourceIT which provided further copywriting resources.
However! churning out copy for the sake of it is not something we advocate at all. Hence we are not fans of this question. The best people to write copy for you are the ones who understand your topic/customers best. Granted we don't have time to write a lot of this content ourselves... but at TRIBALISM PTY LTD we recommend a team approach - at least at the planning stage - before writing any copy.
Yes, we do. And as mentioned above we also have a partnership with another company called FlexisourceIT which provides further web development.
The majority of our SEO projects involve web design of some form and we love it! 😀
Wordpress is a framework we've done a lot of SEO for and are comfortable with. We do recommend other next gen frameworks though like node.js and react. We've also done SEO projects on these frameworks and they are amazing.
Static frameworks like Jekyll, Hugo and Gatsby are another set of frameworks we are comfortable with. Finally we've worked with a host of other frameworks from .net, shopify, squarespace, drupal and beyond. We're confident we can help you no matter what your framework is 😀
It's really up to you 😀. We wouldn't necessarily advise against this - the chances of a bad job being done are a lot higher though! Besides questions of quality and training, a major factor for SEO is culture. To be good at SEO you need to understand what your audience wants and be able to design and write in a way that appeals to them. Offshore staff can find this hard.
Another issue is communication and coordination. Working with offshore staff across time zones and cultures - the message can be easily lost and taks make take many times longer to complete or never complete at all. If you can find a reliable offshore company that can deal with all these issues - great! Labour costs will be lower. But be careful chasing lower costs versus lower quality work and more time and effort on your behalf!